Real Estate Landing Pages That Convert The Complete Guide

Are Real estate agents Landing pages the secret to getting more money in your pocket quickly? 

In this article, not only will we be deep-diving into landing pages but giving away some of our Real estate landing pages free For Life.

Suppose you're a real estate agent looking to increase your leads and sales. In that case, it pays to understand the psychology behind what people are looking for online. Then, it would be best to think about what the individual client wants and find them the perfect property.

The best way of doing this is to offer up the right digital content for that individual.

So rather than writing real estate landing pages, you should think more about what people will find attractive online and match that with helpful pieces of content.

Your own landing page can be an invaluable tool for generating leads. And collect contact information. Still, it's also easy to create separate landing pages that won't do much at all. This is especially true if you're not sure where to start. That's why this post is designed to help agents craft the perfect landing page tailored to their specific needs.

And we will even give you perfect landing pages that are high converting completely free.

You'll learn how to create landing pages it maximizes conversion rates, plus ideas for different types of pages you could use on your site - including lead magnets! 

The first step is deciding which type of real estate landing pages you'll need for your business.

Real Estate Lead Magnet Pages

What Are They And How To Set Them Up?

A lead magnet is any content or resource that can be given away for absolutely free because it will help the visitor somehow. 

It's a great way to build trust, get your business in front of prospects looking for any home, and fill a pipeline of customers. So that in the future, you have a ready-made business that will bring you, customers, well into the future.

However, with so many different types of pages you can create to attract leads, this can seem quite a task, but knowing which ones are best is essential.

The good news is that there are now many different types of content you can use on your landing pages to reach more prospects.

The bad news is that not all of these types of content will work for everyone. Instead, you need personalized marketing strategies tailored specifically for each prospect!

And this takes time, energy, and creativity.

But don't worry - I'll show you how!

Common Mistakes On Real Estate Landing Pages

Eight common mistakes people make when creating their landing pages with tips on how to fix them:

1) Creating generic copy

2) Being unclear about what they are offering

3) Not enough information

4) Too much information

5) Cluttered design

6) No clear call-to-action

7) Inappropriate headline

8 )No traffic to the site

Now all of these may seem like a tall order, and trust us, we know, after all, you don't know who is precisely visiting your site, so knowing what they want can seem complicated.

If you're looking for an easy way to increase your conversion rates, then creating targeted real estate landing pages for specific audiences is the answer. By presenting the right message to the right people at precisely the right time, you can help them find their next home and achieve your goals as a realtor.

You know what they say: "the cost of a click is low, but the price of not clicking is high.

What does that mean? 

It means when someone clicks on your ad for a real estate listing, they're telling you that they're interested in your offer. (Why would they click if they weren't?) So all you need to do next is show them more of the same with a dedicated real estate landing page.

And here's why:

1) Your potential customers are already there and ready to buy. You've already captured their attention with an appealing ad;

2) You can save time by optimizing your content for this specific property type;

3) The quality of your leads will increase.

All you need to do next is show them more of the same with a dedicated real estate landing page. Again, the conversion rate for a well-worded copy is drastically higher than a poorly worded copy.

What Is A Real Estate Landing Page?

A real estate landing page is a dedicated web page built around one specific conversion goal. A landing page is separate from your website, and leads can only access it by clicking on an ad or email link.

Here are nine ways to create more effective real estate landing pages that convert better for you!

1) Use persuasive copywriting techniques to help your visitors decide whether they want to buy or not based on what you have offered them. It would help if you wrote with urgency. This will help build up their desire, so they don't leave your site without converting! We use this software for our listings to make them stand out with perfect copy. (we use this software)

2) Keep the page simple. Your landing page should be devoted to one main offer or call-to-action. This could be a home value landing page, separate landing pages, which can all be created. However, they should not be overloaded with too many choices for visitors, which could turn prospects away!

3) Create trust by including your contact information and logo, so people can feel safe knowing they can get in touch with you after they complete their purchase.

4) Be professional and provide social proof. For example, if you have a large online following or industry-related media mentions, consider displaying those on your landing page to help encourage people to convert.

5) Optimize for speed! Remember that the faster your page loads, the better chance it ranks higher in search engines and keeps visitors from leaving. The builder we use and are giving you for FREE is the fastest you can get, making SEO possible, which not many landing page builders can do.

6) Add a full-width video background. Not only do these look great, but they can convey a lot of information quickly and help with conversions too!

7) Add real estate listings to your landing page. If you have a blog or news section on your website, consider including links to any posts about available properties so people who aren't searching for anything, in particular, can find their dream home.

8) Test, optimize and repeat! Your landing page should be constantly monitored for performance so that you can make adjustments or try new strategies to see which performs best with your audience. This is simple with the software we use as a copy of your landing page can be made quickly and then items changed

9) Make sure you add a chatbot. This will gather all contact details from people and build your all-important lists of buyers looking for similar properties.

As a real estate professional, you've got a limited amount of time and money to spend on your marketing. So why not use it in the best way possible?

Making sure you have a great real estate landing page ensures that you use your budget in the best way possible.

Real estate landing pages are the secret weapon that can help you generate more leads and sales, so when you're faced with a choice between spending $500 on Facebook ads or building yourself a robust real estate landing page in Groove, know that there is no comparison here. 

The $500 will be gone before we know it, while the real estate landing page will stay put, generating leads and sales for years to come.

Why You Need A Real Estate Landing Page

By not including a real estate landing page, you are missing out on a whole load of benefits, some of which you may not even have thought of.

A high converting real estate landing page will help you:

• Make the most of your efforts within the real estate industry to reach a specific target audience. A landing page is more effective than a primary page on your website to get conversions. Consider this: if someone clicks on an ad for a Manhattan apartment and ends up on your home page, they may believe you failed to keep your promise—so they bounce. You improve your odds of converting a visitor into a customer by delivering precisely what you promised. A landing page does just that.
• Grow and build not only your email list but also your messenger and SMS lists. This can be achieved easily when a good landing page is in place. We can retarget, follow up, and nurture leads, turning them into clients by collecting this contact information.
• Showcase property feature in-depth. Highlight certain new homes, rental units, or real estate services that appeal to a particular demographic. Because landing pages are mainly targeted and geared around a single call to action, you may focus on the specifics that appeal most to a specific group.
• Always use urgency when writing your copy. If you can offer an exclusive look at upcoming listings, or pre-construction floor plans, this will help get your client's attention. Use your landing pages as a time-sensitive offer that wouldn't work on a regular page or be featured on your homepage. As a bonus, this means that you don't need to be constantly updating your website.
• Always keep track of your results. A landing page is perfect for this. It isn't easy to accurately track these results with a regular page, as there are so many directions your prospects can take. However, all of that changes when you are using a landing page. You can track traffic exactly, see how much traffic is coming in, and the converting percentages. This means you will quickly know which ad platforms are working best for you. Complete tracking is also included in our groove software.

How Do You Make A Landing Page For Real Estate?

Although every landing page should be unique to your target market, various aspects should be considered when building your high-converting landing pages.

One Call To Action (CTA)

This is the main point of a landing page. A lead should be led down once course of action that will result in what you want them to do. Your call to action should always match your conversion goal. And so is essential to consider what you want to achieve with each campaign.

If your goal is to acquire new leads for a particular housing budget, your call to action could be a questionnaire. (preferably housed inside of a chatbot) to gather more information, such as deposits, if they already have a mortgage, and when they are thinking of moving.

No matter what you are trying to achieve, always make sure you have just one call to action to avoid confusing your potential clients.

Great Visuals

All real estate marketers know that selling a vision is crucial. So give your potential clients something to look at. To demonstrate what you have to offer, use visual content such as photographs, videos, and virtual tours. Include plenty of attractive photos, such as professional images of houses, movies, and virtual walkthroughs (perhaps to show a panoramic view or video guided tour)

Good Transparent Copy

You want buyers to be enthusiastic about the property you're offering. Still, it's just as crucial to be honest with them. You're establishing expectations and earning trust with your leads by utilizing plain, straightforward language to describe a listing, for example. When it comes to specifics like price, location, and square footage, this is extremely important.

Social Proof

Using your previous clients as social proof is the best thing you can do to give your real estate business. By using reviews and testimonials, you can highlight your reputation and build your credibility. You are making lead generation easy.

Using social proof, you can be seen as a professional by people who do not yet know you and build your trust faster.

Within Groove, we have also included proof widgets that will further enhance your real estate company's reputation by showing a small pop-up in the corner of your page.

This is something that many real estate professionals will often ignore and can be a real blow to conversions.

Real Estate Landing Page Examples

Now that you know the foundations of what makes a real estate landing page click, it's time to look at some examples of these ideas in action. These are all easy to recreate inside Groove and can be added along with your FREE high converting templates that we will be supplying.

Real Estate Landing Page Templates FREE

After testing a wide variety of various real estate landing pages, we found the perfect solution for realtors. For a very limited time, we can offer it for FREE.

Digital Marketing

But it isn't just the included realtor templates, but rather a complete real estate system that can be put into place and constantly updated.

There is free lifetime access to the platform that we will be building on at present. There is an upgrade available, but at the time of writing, this isn't needed.

Unlike WordPress sites which are complicated to set up and optimize. Groove has a user-friendly drag and drop editor, which is very much what you see is what you get. Which is very comparable to the likes of Unbounce, Clickfunnels, and Kartra

Page Loading Speed

Page loading speed is hugely important. This is taken care of by Groove by supplying all of the code on the page, meaning that your landing page doesn't need to make requests to a database to get the information.

We have also made installing your new templates quick and easy. After joining Groove, (you don't even need a credit card), one click on the link and your template is installed, and with a couple of clicks is personalized to you, ready to use.

The closest thing we have found for real estate landing page building is Clickfunnels, but with a price tag of $97 per month that works out at $1,164 per year. Then you have various other software that would be needed to work out as a costly journey, trying to get everything in place.

Email Marketing For Real Estate

An important matter that many realtors don't think about straight away is email marketing, it is vital to nurture your leads, and luckily, an email autoresponder is included with your FREE real estate landing page.

If this were bought with Clickfunnels, it would end up costing you $297 per month. 

As with all autoresponders, Groovemail lets you track deliverability, open rates, click-through rates, and conversions. 

You can also segment your leads as to what they are interested in, making the selling of future properties a breeze.

Show Videos On Your Sales Funnel

Groove is also Groovevideo meaning that you can host videos of your homes straight on the Groove platform. This will be a massive advantage if you host your videos on Youtube or another hosting site. Your viewers can be taken away when another video is suggested for them.

Real Estate Businesses

Understanding that all real estate agents aren't the same is an essential first step.

A confused mind will never buy an adage that should be followed, so always make sure that everything is spelled out and that baby steps can be taken when your prospect explores your landing page. From lead capture to sales.

Using a location-specific approach, prospects can be found and addressing pain points, one of which could be bidding wars that can break out, particularly within a volatile marketplace.

Ensure that the pain points you are addressing are above the fold, which means that as soon as somebody clicks onto your website, they can see the information on the screen. Without the viewer having to scroll.

As your prospects scroll down the page, you can begin to add your very own claims to fame, so as your prospects scroll down your page, they are given more social proof if you have it. 

This will show off your credibility and can also include:

• Various statistics.
• Testimonials from previous clients (include names and photographs).
• Your rating on Zillow and yelp.

We have noticed that many real estate landing pages will have the option of going to your website with a small link at the top. We suggest you don't follow this new movement, as you want to keep people on their journey to buy and do not want to add anything that might distract your prospects.

Don't be if you are concerned about losing sales by not getting your prospects onto your main site. As we have already said, we can send them there via your email autoresponder or chatbot, giving you two bites of the apple.

Always build your site with one conversion goal in mind. This way, you will see your conversions begin to take off. 

Consider the narrative your landing page tells visitors as they scroll. Combine social proof with advantages and provide more information as people dig deeper into the page. Maintain consistent messaging throughout, above all else. Make sure that each section of your landing site is in complete agreement with your brand and campaign.

Quarters Real Estate Landing Page

Quarters do an excellent job of building a great landing page and taking its viewers into the center of New York City. By using great photography on their custom landing page.

This instantly confirms what the landing page is all about and whets their appetite for living in New York City. There's no ambiguity for leads that they've arrived at the correct location when accompanied by a descriptive headline, clear benefits, and enticing language that directly targets the target audience.

The objective is to entice individuals interested in renting a residence with co-living spaces in New York City to come and learn more about the four communities. To assist them in making an informed decision quickly, each option is displayed with an interior photo and pertinent information about the property. Such as price, location, facilities, and neighborhood description.

Landing pages could be further enhanced by adding a lead magnet targeted to people who want to learn more about shared living. This would be the perfect PDF download that would help build a raving fanbase and improve your footprint within the industry.

Home Valuation Landing Page

Landing pages aren't all about selling homes. They can be used for valuations too, and there are massive benefits of using your landing page for this purpose.

Many real estate professionals miss out on the actual impact these pages can make, as they try too hard to the final result without nurturing.

 What I mean by that is imagine you are in a bar and see the person of your dreams. If you go straight over and ask for their hand in marriage, then you will no doubt fail.

It is very similar to trying to jump straight into a free home valuation. Your copy may well say, Free no obligation quotation, but your prospect sees 'high-pressure sales coming'. 

You can combat this well by using your landing page with a chatbot. That will take your buyers through the various parts they need to know.

But with your chatbot connected, this is done in a very conversational manner that doesn't feel so intimidating to the prospect.

When both your landing page and chatbot work together, you can easily see 10x results.

Vacation Rental Landing Pages

Vacation Real estate rental is a huge industry and again can benefit from a great landing page. Only one goal should be addressed within the entire page, and gaining a list of property owners who are also listing on sites like Airbnb, is one such outcome.

You are again getting your prospects down a single pathway and improving your conversion rates via a form to get a listing.

A call to action can also be included within the header of your page, making your landing page even more explicit on what you want to achieve. Something along the lines of a FREE listing review can work wonders and reassure visitors that they have come to the right place.

You may also find that gifs and videos work very well within your landing page to help guide people on their journey. So a simple video explaining each step could work very well here.

This also helps catch the user's eye and show off exactly what you have to offer within your listings. Thus, helping you capture even more leads.

Targeting Pain Points With Your Landing Page

A landing page that does this exceptionally well is Roomeze, where they target their audience based on what they care about most. In their case, it is value. In addition, their whole landing page is based around questions, so looking for a room? Taps into precisely what their prospect is thinking at the time.

Backing this up with questions like what can $1,000 a month get you in NYC is an excellent pain point exploited very well.

They know their target audience and know questions like this are hard to resist. They have also combined this with an excellent interactive lead generation form, which could be even more effective if used inside a chatbot.

Images On Realtor Landing Pages

It is often said that a picture is worth a thousand words, and when you look at the landing pages of Minto, you can see that they have used this adage well. Every description has an image accompanying it, and giving your prospect more emotion in buying the property, as they no longer have to use their mind's eye to paint the picture of living there.

This is a classic case of showing and not telling, which real estate marketing is all about. Don't shy away from images, and always try and get the best images possible to paint a picture of your prospect's wants.

Vip Realtor Landing Pages

Real estate professionals can use a dedicated landing page to collect more leads in what would be termed a squeeze page.

Such as join our VIP list type of landing page. The premise is simple, fill out the forms and be the first to know when a property comes on the market.

Suppose you are also segmenting your potential leads. This can become a massive advantage in building up your pipeline and knowing precisely what your prospects are looking for in a property.

For this type of landing page, getting the details from your prospects is vital. This way, retargeting them becomes one of the simplest parts of your sales process.

You can use this type of landing page for properties about to come on the market, but it can also be used for new builds to sell off the plan. So don't worry if selling off-plan, rather than photographs renderings and maps, can still be used to make an impact. And can help you build your list for the future.

If you're a real estate agent and your website is not converting, it may be because you need to rethink the design of your landing page. As we know from previous blog posts in this series on landing pages, people decide whether or not to buy something with their emotional brain before they think logically. 

We are offering our high converting real estate landing pages at no cost to you for a limited time.

Click this link to install yours now.